Friday, January 6, 2012
Party Ideas from Pottery Barn Kids
I often think about how retail stores are coping with the adjusted way Americans shop now that the internet is so integrated into our lives. The retail location used to be where shop owners and their associates interacted with shoppers by making suggestions and inspiring them with carefully curated vignettes of products. Then creative bloggers started doing amazing things and sharing their ideas on parties, decorating and entertaining. The world has responded so strongly to this more personalized and grass roots style of inspiration. I've noticed that some forward-thinking retailers have opted to not fight the tide, but to combine both of these resources by using the bloggers to style events with their products. *Brilliant*
Today I saw that Pottery Barn Kids has also combined these two great worlds on their website in a section called "Parties and Celebrations". One of my favorite style bloggers Kim Stoegbauer from the TomKat Studio was a featured stylist for a "Sunshine Baby Shower", which is of course gorgeous. The wonderful part for Kim was having access to the resources for photographers, videographers, Pottery Barn props which are, let's face it, a bonus to working with the Big Corporate Companies. The bonus for web shoppers is that they feel like there is a real live person styling these events and sharing ideas. You can even download print files and watch DIY videos from the site. It's pretty cool. I should also put "out there" that if they need another blogging stylist, I'll be happy to throw my hat into that ring. :o)
Cheers and have a great weekend!